Why and How to Create a Marketing Ecosystem – Jonathan Aufray
Jonathan is the CEO of the Growth-Hackers.Net. He is an expert in his domain. He is a social media influencer, thought leader, and author to various thought-provoking articles for the growth of startups and businesses.
In this video, he shares little nuggets of knowledge from his vast experience on how different channels of communication (Social media, instant messaging, Websites, and various others) can intertwine with each other and work cohesively to form marketing ecosystem.
He explains how a marketing ecosystem can drive traffic to the website, provide an immersive experience to the audience, and drive revenue. He also shares how one can create a sustainable Marketing Ecosystem, takes care of business without much effort from your side, and hence, lower the risk of conducting business.
Jonathan shares his framework for creating growth hacks that work for you. He defines the fundamental matrices that help you measure the KPIs for your automation. He also explains the Pirate Metric or AARRRR (Acquisition, Activation, Retention, Revenue, and Referral) Metric and Marketing led product Growth Metrics (This metrics here focuses on improving the product as the marketing team gathers data on the customer wants).
He lists down the key metrics that you should always track or keep an eye out for (Traffic, Leads, Sales, ROI, CLV, Cost per Lead, and Cost per Sales) for your marketing ecosystem and your business to grow. He also sheds light on how to develop the growth mindset to push you during good and bad times.
He has also taken on questions related to brand building, the best organization that has done it to the best in recent times, how they did it, and various topics related to growth hacks and building startups.