Outbound Engine of Aircall – Bryan Elsesser

Bryan Elsesser is the senior director of sales development at Aircall. He is known for his immense knowledge of sales and infectious positive energy during interactions. He shares here how he built the outbound engine of Aircall. What took to build a successful, sustainable, and repeatable outbound engine? He talks about how to create ICP (Ideal Customer Persona), Lead Activation, have a Fluid Lead Operations, Planning your actions, return on engagements (ROEs), and establish asses, and improve the outbound engine.