International, cross-cultural experience in Marketing Communications, Corporate Communications, and Business Development.
I am fortunate to have had the opportunity to work at leading Fortune 500 companies in technology, financial services and professional services, where I’ve partnered with teams to drive topline growth, business outcomes and social impact.
I currently lead the B2B marketing for Backbase Asia Pacific, collaborating with sales and marketing teams to drive integrated initiatives — from lead generation to branding — and they teach me something everyday about the art and science of marketing to people and algorithms. I partner with leaders across the business and functions, to balance commercial realities with communications advancement.
I am a “roll up your sleeves”, “rubber meets the road” kind of person. Plans are lofty dreams that give purpose and direction, but practical actions and grit turn them into reality. I create clarity out of chaos with the ability to hone in on the problems that need solving to meet the KPIs that matter.
“Embrace failure, it’s part of the journey to success.” Whether you’re a newbie or a leader, I hope with the sharing of my mistakes, lessons gained, and practical tips, my fellow B2B marketers gain a step-up where I had none starting out.
A generalist and introvert. I enjoy the informal and the company of good friends and kind people.