Lukas Mehnert is the Chief Marketing Officer at Smartlook. He overlooks the entire marketing efforts straight from optimizing Ad campaigns to strategy to implementing new growth tactics. In his session at B2B Binge 2.0, Lukas shares some of his strategies on marketing for a SaaS product.
- AdWords(PPC and Display), Bing Ads(PPC and Display), Yahoo! Japan(PPC)
- Marketing Automation
- Lead Scoring
- Landing Page optimization
- Google Analytics
- Competitor analysis
- “classical” Marketing (preparation of flyers and exhibitions, company presentations, website texts and company posters)