Now, more than ever, we need to connect and build relationships online.
Hi, I’m Sarah (firstname.lastname@example.org) and I lead the tribe at Tribal Impact, specialising in activating employees on social media to drive holistic business impact, working with:
💼 Board members and leaders
🤓 Subject matter experts
🤝 Sales teams (Key Account Managers, Business Development & Inside Sales)
📢 Employee advocates
I call it digital inbound. After 20+ years in B2B technology marketing (IBM, SAP and Hitachi), I’ve seen how the social and digital insights can drive business growth – not just revenue growth.
– 67% of the buyer’s journey is done digitally (Sirius Decisions)
– Sellers who provide education during the sales process win 23% more deals (LinkedIn)
– Buyers trust your company experts more than any other influencer (Edelman)
– Content shared by employees receives 8X more engagement (Social Media Today)
You see, it’s all connected and your employees hold the key! When you put your employees in front of your logo, you create authentic conversations and content at scale.
✔️ It’s human.
✔️ It’s trustworthy.
✔️ It’s credible.
📈 I started Tribal Impact in 2015 to partner with B2B organisations that care about employee development, that are data driven and want to drive long-term change. As a result, I see our customers achieve higher lead conversion, shorter deal cycles and increased pipeline coverage.
🏃♀️ A bit about me? Well, I love to keep busy. I’m a mum of three little princesses, have built my own house and run half marathons for fun (well, I’ve only finished two).
🍩 I don’t do comfortable or over complicated. I thrive on adventure, love learning from people and I’m powered by coffee…and doughnuts.
I’m hugely passionate about this topic. If you feel the same or are interested to learn about our tribe, let’s connect!
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