Sue is a leading Strategist, Educator, Writer, Researcher & Business Consultant with 30+ years’ experience in Human Centred, Sustainable Sales Strategies, Systems & Ethos for Better Business.
Founder & CEO of Barrett, SalesEssentials.com & Selling Better Movement, Sue lives by the philosophy that selling is everybody’s business & everybody lives by selling something, & is the architect of the world class Selling Better Operating System & ethos.
Why Selling Better? Because a Selling Better approach is both a human centred sales ethos coupled with a state-of-the-art, adaptive sales strategy & operating system that transforms how sales teams & the broader business use the function of sales to outperform the competition, deliver better client & business outcomes & continue to sell better now & sustainably into the future.
Sue & her team bring a well-researched systems thinking approach to sales that includes a complete selling system ENGINEERED FOR GROWTH, not personality driven. This is deliberate because we need businesses to shift their thinking away from seeing training as the ONLY solution to selling when the right training is A part of the solution; helping Boards, CEOs, Sales Leaders, Sales Teams & everyone in business navigate a complex world when it comes to selling better, being customer centric & working towards a sustainable future.
Sue’s written 600+ sales articles & 21 e-books, got selling its first university qualification, produces the Annual 12 Sales Trends Report & has a strong mainstream media presence in Australia.
“Sue is simply the best writer on sales issues that I’ve ever come across. That reflects her highly organised thinking about sales issues & her drive towards solving real-world problems. She’s also a delight to work with. David Walker, Principal, Shorewalker DMS.
1997 Winner of the Telstra & Victorian Government Small Business Award, Inductee in the Business Women’s Hall of Fame 2000, Finalist in 1998 & 2001 Telstra Business Woman of the Year Awards, Sue published her first paperback book, ‘142 Days of Gratitude that changed my life forever’, a treatise on the positive power of gratitude that delivers a masterclass in resilience; an advocate for Equality & Sustainable Business Practices.
Sue’s worked pro bono since 1991 for Victorian Institute of Sport; was on the board of Future Business Council; on the teaching faculty for Monash Uni. MBA program; has a BSc (Pharmacology, Immunology) Monash Uni., Cert. in Strategic Mgt. Macquarie Business School; qualified coach, workplace assessor & instructional designer.
